Website Statistics in Canada

Canada is one of the most connected nations in the world with only a small percentage of the population not yet online. For people working in digital media or marketing, it can be useful to know which websites are the most popular among Canadians.

In this article, we focus on website statistics in Canada, including the websites that are getting the most monthly visitors and how much time Canadians spend online. We have also included key statistics for the most visited websites in the world.

Website Statistics for Canadians

• Canada’s internet penetration rate is 95.2% as of January 2025.
• Canadians spend 6 hours and 5 minutes per day online.
• google.com is the most visited website in Canada, with about 1.88 billion monthly visits in November 2025.
• Based on global rankings, Google is the most visited website in the world, followed by YouTube.
• Globally, Google’s search engine processes billions of searches per day, estimated at 8.5–15 billion.
• Facebook has about 3.07 billion users worldwide.
• In total, YouTube’s global audience watches over 1 billion hours of video per day.
• Reddit has around 110 million daily active users globally.

Canada is One of the Most Connected Countries in the World

As of January 2025, Canada had an internet penetration of about 95.2% with approximately 38.0 million internet users. In the same period, around 31.7 million Canadians used social media, representing 79.4% of the country’s total population. In addition, there were 41.6 million active mobile phone connections in Canada, which means about 104% of the population had at least one mobile connection (some individuals have more than one connection).

Internet use in Canada increased by about 718,000 between January 2024 and January 2025, which equates to a 1.9% rise year-on-year. This means that at the start of 2025, only about 4.8% of the population (around 1.93 million people) were not online.

Canadians Spend Over Six Hours Per Day Online

In the third quarter of 2024, Canadians spent on average 6 hours and 5 minutes online every day across all devices. This includes activities such as accessing TV and streaming videos, checking, reading, and writing emails — the most regularly performed online activity. Nearly 82% of online Canadians used their internet access to check their emails. The second most popular activity is online banking followed by social media.

The Most Popular Websites in Canada

Data from Semrush shows that google.com was by far the most popular website in Canada. google.com received about 1.88 billion monthly visits in November 2025. YouTube was the second most visited with 667 million monthly visits, and facebook.com was third with 209 million monthly visits.

The next most popular sites were reddit.com with 186 million monthly visits, amazon.ca with 165 million, chatgpt.com with 149 million, and instagram.com with 123 million in the same period. google.ca had about 106 million monthly visits, placing it in the top eight.

The Most Visited Websites Worldwide

When looking at the global picture of the most popular websites, there are some differences compared to the rankings in Canada.

Globally, Google is still firmly in the number one spot with about 98.2 billion monthly visits in August 2025, according to the latest traffic data. YouTube, owned by Google, is the second most popular with 48.1 billion visits. Facebook comes third with 9.68 billion monthly visits, leaving it far behind the top two sites.

Why do the Rankings Differ?

There are various reasons why the rankings may be different according to different sources. The first reason is the time the data was recorded. For example, the data from Statista is older and Facebook’s popularity has waned slightly in the last few years.

Another reason is the way the data is recorded. For example, some may record unique visits, while other sources may base their rankings on page views. However, despite the differences, there is no denying Google’s dominant position both in Canada and worldwide.

Google Statistics

Google, which was launched in September 1998, is not only the most visited website in Canada but in the world. Every month, the website gets tens of billions of visits. It dominates the search engine market with a global share of about 90 % as of late 2025, while Bing has around 4 % and Yahoo! about 1.5 % of the market based on the most recent global search engine share data.

On average, the Google search engine processes billions of searches every day. Estimates for 2025 range widely but with search volumes of around 8.5 billion to 15 billion searches per day, which equates to hundreds of thousands of searches per second.

In 2025, some of the most searched global Google queries include “YouTube”, “ChatGPT”, and “Facebook”, with each term receiving hundreds of millions to over a billion searches per month according to current search data. An estimated 80 % of people use Google three or more times per day based on usage patterns seen in recent search behavior reports.

Google is an important tool for marketers as a large share of all online product searches now start on Google — estimates suggest that around 80 % of shoppers begin their product research on Google. However, the positions of Google and other platforms such as Amazon for product searches can switch regularly.

If you want to get noticed on Google, you need to aim to get your website, product, or blog on the first page. Only a small proportion of people using Google will click to see the results on the second page. Recent data indicates that under 1 % of users click to a second page of search results.

YouTube Statistics

The video streaming service was launched in February 2005 and in 2006 it was sold to Google for $1.65 billion. Today, YouTube is available in more than 100 countries and supports over 80 languages, and it is estimated that around half of the world’s internet users watch content on YouTube.

On average, YouTube’s global audience includes about 2.53 billion monthly active users in 2025, which equates to around 46 % of all internet users worldwide. Daily, more than 122 million people log in and watch over 1 billion hours of video content collectively each day.

Globally, approximately 54 % of YouTube users identify as male and 46 % as female, with the largest user age group being 25–34-year-olds (about 21.7 % of the total audience) followed by 35–44-year-olds.

With 491 million active monthly users, India has the largest YouTube user population in 2025. The United States follows with about 253 million users, and Brazil is third with around 144 million users.

However, if you look at YouTube penetration across the world, we get different top-user countries. The penetration rate is the highest in the United Arab Emirates with around 94 % of the population using YouTube, followed by the Netherlands and Norway, both with penetration rates over 90 %.

Facebook Statistics

Facebook was launched in 2004. Despite only a portion of the platform’s users coming from Canada and the United States, approximately $72 billion of Facebook’s $164.5 billion revenue in 2024 came from the U.S. and Canada.

Since the launch of the Facebook app, the social media platform has been downloaded more than 5 billion times as of 2024. Facebook has about 3.07 billion active monthly users worldwide in 2025.

Regionally, the Asia-Pacific region has the highest number of Facebook users, with 520 million in Southern Asia and 398 million in South-Eastern Asia, compared to 221 million in Northern America and 257 million in Southern America.

Across the globe, Facebook is used by people of all ages, but usage varies by age group. In 2024, about 31.2 % of Facebook users were aged 25–34, followed by 21.8 % aged 18–24.

Reddit Statistics

According to the rankings by Semrush, Reddit was one of the most popular websites in Canada in 2025, consistently appearing in the top five by monthly visits alongside other major platforms. Reddit, the social sharing website founded in 2005, allows users to submit text, pictures, and links. Users can vote on items shared on Reddit and the best content rises to the top while less popular content becomes less visible. The website is divided into thousands of smaller communities called subreddits.

In 2025, Reddit had around 1.36 billion monthly active users worldwide, showing continued growth from previous years. Daily active users reached approximately 110 million globally, and weekly active users were around 444 million. Over 101 million people log in daily to browse posts, comment, and vote on content.

While most of Reddit’s revenue comes from advertising, the platform also generates income from subscriptions through Reddit Premium. In 2025, Reddit Premium had about 6.8 million active subscribers, contributing to the company’s growing subscription revenues.

Globally, Reddit’s user base continues to skew male, with approximately 59.8% of users identifying as male and 39.1% as female in 2025. The website is most popular among users aged 18 to 29, who make up about 44% of the global audience.

In Canada, Reddit’s reach has also grown — based on advertising reach data from late 2025, Reddit had around 43.1 million users in Canada, indicating that Reddit engagement in Canada remains significant relative to its population.

Conclusion

Due to different data recording methods, it is not always easy to determine the exact order of the most popular websites in Canada. While different sources place different websites in places from two to ten, they are all in agreement that Google.com is the most popular website in Canada.

Google.com is also the most popular website in the world, followed by YouTube, which is also owned by Google. With around 89 billion visits to Google per month and over 74 billion visits to YouTube, compared to Facebook’s roughly 10–11 billion monthly visits,, it doesn’t look likely that any websites will be threatening Google’s domination any time soon.